Selling your home in winter? It’s not as hard as you think.

Most sellers assume that it’s more difficult to sell a home during the winter season—especially given the unusual circumstances that we’re facing in the early days of 2021. But is it true? The answer may surprise you.

Actually, there are many benefits to selling your home in the winter. Here are a few:

• Buyers during this period are usually more serious and motivated.
• With the holidays done, people have extra time to research properties in their preferred areas.
• Mortgage rates are still close to record lows. This winter anyway, time is of the essence.

But it’s all about preparation and research—especially in the winter.

Understanding the real estate market helps you better prepare to list your home. And today’s unique environment (new administration, COVID-19, etc) makes it even more crucial for home sellers to do extra research. Why is this important? You want to meet potential buyers where they are.

As of August 2020, home sales are on the rise for midwestern states. This follows historically low mortgage rates and higher demand. While the numbers have dipped in the last few months, demand for homes continues to outpace the availability of properties for sale.

Looking for a quick fix? Consider leveraging technology to showcase your properties.

With increased emphasis on compliance with safety measures, more and more people are discovering innovative ways to stage their homes—while keeping safety top of mind. The truth is, our day-to-day activities are changing. We’re thinking more about how better to promote safety and health for all involved. As a result, many in-person activities have migrated towards online platforms.

Technology makes selling easier. From virtual home tours facilitated through VR tech to basic keyless or smart home functionality, tech in general has benefited both sides of the home sale process.

At Imagine Homes Management, we use Rently among other platforms. Rently allows us to do showings for our prospective renters without the hassle of having to meet a leasing agent on-site. View our properties seamlessly—whenever you want. This helps us to rent our homes, especially during slower seasons.

But back to the cold of winter; let’s get good and specific, shall we?

Here is a short list of tips for things that sellers can actually do, once they’re ready to list their homes this winter:

• Shovel the driveway. Sound obvious? You’d be surprised. Winter storms are a given this time of year, so it’s good to maintain an accessible (and safe) path to your front door. Helping your buyers imagine what it might be like to come home goes a long way in selling your property.
• Keep a light on. With nights coming early this time of year, it’s always a good idea to shine a bit of light on your home. Again, buyers want to experience what it would be like to come home to your listing. Making sure that the exterior of your property is bright and welcoming can do wonders for prospects, particularly those who might drop by when the sun goes down.
• It’s all about warmth. Tempting as it might be to save on your heating bill, take the extra step to warm your home for prospective buyers. This not only creates a welcoming environment, but it also shows that everything is in working order. While this step may seem small, you’d be surprised how buyers breathe a little easier knowing that this possible purchase has the necessities in working order.
• Target a new breed of buyers. There is a new breed of buyers out there, like Imagine Homes Management. We are happy to work with brokers—and, we allow sellers to work with us directly to sell their homes. Skip the fees, heartache, time, and countless showings. Different companies offer different levels of service—and we pride ourselves on offering sellers market-rate deals, with none of the hassle. Give us a shot—you’ll be happy that you did.

Looking to sell your home this winter? At Imagine Homes Management, we’re all about raising the bar in the real estate universe.

We buy homes AS-IS through a safe and reliable process. Trust us to give you a fair, upfront offer on your property. Talk to our team today—we’ve got you covered.

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